Tabriz University of Medical Sciences About    Newsletter    Contact Us    Create Account    Log in  
Health Promotion Perspectives
   eISSN: 2228-6497  
Export citation
Reference Manager

Cite by
Google Scholar

Article History
Submitted: 18 Aug 2015

Article Access Statistics
Abstract Page Views: 462
PDF Downloads: 805
Full Text Views: 0

Health Promot Perspect. 2015;5(4):261-268 doi: 10.15171/hpp.2015.031
PMID:26933645        PMCID:PMC4772796

An Advertisement and Article Analysis of Skin Products and Topics in Popular Women’s Magazines: Implications for Skin Cancer Prevention

Original Research

Corey Basch 1 * , Jennifer Mongiovi 2, Grace C Hillyer 2, MD Fullwood 3, Danna Ethan 4, Rodney Hammond 5

1 Department of Public Health, William Paterson University, Wayne, NJ 07470, USA
2 Department of Epidemiology, Mailman School of Public Health, Columbia University NY, NY 10032, USA
3 Health and Behavior Studies, Teachers College, Columbia University, NY, NY 10027, USA
4 Department of Health Sciences, Lehman College, The City University of New York, USA
5 Department of Health and Nutrition Sciences, Montclair State University, USA

Background: In the United States, skin cancer is the most commonly diagnosed cancer, with an esti­mated 5 million people treated per year and annual medical treatment expenditures that exceed 8 billion dollars. The purpose of this study was two-fold: 1) to enumerate the number of advertisements for skin products with and without Sun Protection Factor (SPF) and to further analyze the specific advertise­ments for sunblock to determine if models, when present, depict sun safe behaviors and 2) to enumer­ate the number of articles related to the skin for content. Both aims include an assessment for differ­ences in age and in magazines targeting a Black or Latina population.
Methods: The sample for this cross sectional study was comprised of 99 issues of 14 popular United States magazines marketed to women, four of which market to a Black or Latina audience.
Results: There were 6,142 advertisements, of which 1,215 (19.8%, 95% CI: 18.8-20.8%) were related to skin products. Among the skin product advertisements, 1,145 (93.8%, 95% CI: 93.9-96.3%) depicted skin products without SPF. The majority of skin articles (91.2%, 95% CI: 91.7-100.0%), skin product advertisements (89.9%, 95% CI: 88.2-91.6%), and sunblock advertisements featuring models (were found in magazines aimed at the older (>24 yr) audience.
Conclusion: Future research on this topic could focus on the extent to which images in these maga­zines translate into risky health behaviors, such as sun seeking, or excessive other harmful effects of UV radiation.

Key words
Advertisement, Skin, Female, USA

Advertisement, Skin, Female, USA

First name  
Last name  
Email address  
Security code

This Article

Google Scholar
Articles by Basch C
Articles by Mongiovi J
Articles by Hillyer GC
Articles by Fullwood M
Articles by Ethan D
Articles by Hammond R

Articles by Basch C
Articles by Mongiovi J
Articles by Hillyer GC
Articles by Fullwood M
Articles by Ethan D
Articles by Hammond R

Similar articles in PubMed

Share this article!
© 2016 Tabriz University of Medical Sciences; unless otherwise stated
Press Manuscript Online. Powered by MAADRAYAN